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Section I: Semester-long Advertising Strategy When Rachel Swiezynski and I came together to form the marketing team for The Student Publication, we outlined specific goals we hoped to achieve throughout the semester.  Prior to this year, there had been no coordinated effort to market The Student Publication.  Rachel and I are both students in the College of Design pursing degrees in Graphic Design and Architecture respectively, and as such had very narrow formal understandings of what it meant to market a product.  Throughout our time in school it has become evident in both of our chosen fields that the ability to promote and sell ones creative idea plays a key role in the acceptance or rejection of a design; we knew the lessons from a semester spent developing and enacting a marketing strategy for The Student Publication would contribute to our abilities as effective designers. During the first week of the semester, Rachel and I laid out an ambitious marketing strategy for...

Volume 36 of The Student Publication offers a wide perspective on the nature of reality and how designers affect, create and modify it. From science fiction writers to speculative designers, the contributors to this volume are diverse, passionate and provocative. If you are interested in contributing, please contact our editors at design_studentpublication@ncsu.edu. You can also contact them directly: Anna Bailer at aebailer@ncsu.edu or  Michael Southard at masoutha@ncsu.edu.   Volume 36 Contributors include:   Katherine Diuguid Asst. Professor of Art+Design in Fibers & Surface Design Ted Givens Design Partner at 10 Design in Hong Kong Stephen Killian Junior in Architecture in the College of Design Roger Manley Director of the Gregg Museum of Art & Design Silas Munro Faculty Chair, MFA in Graphic Design at VCFA Nicolas Rader Architect at Snohetta Marc Russo Asst. Professor of Art+Design in Animation & New Media Bruce Sterling Science fiction writer Danny Stillion Design Director & Associate Partner at IDE August Turak Zen Entrepreneur, Consultant, Executive ...

Danny Stillion is a Design Director and Associate Partner at IDEO, a global design firm. Stillion wil be discussing human centered design and the role of empathy in design–its importance not only for his specific field, but for design in general....

Bruce Sterling is a well known science fiction author, blogger and organizer who helped define the Cyberpunk movement – a genre which focuses on "high tech and low life." In 2005, Sterling became "visionary in residence" at Art Center College Center of Design in Pasadena, California. Sterling will be focusing on the attraction and pitfalls of design fiction in a humorous and insightful manner....

Marc Russo is an Assistant Professor of Art + Design in the College of Design at North Carolina State University with a focus on new media and animation design. In addition to teaching, Russo also works as a freelance designer and shows his work nationally and internationally in art and design galleries and exhibitions. Russo with be using a visual essay to invite readers into his fictional worlds, questioning our fundamental beliefs and inviting us to question them ourselves....

Nicolas Rader is an Architect at Snohetta, an international firm with US headquarters in New York City. Rader is currently working in Raleigh on the Hunt Library, located on the  Centennial Campus of NC State. The new library houses a "bookbot" rather than bookshelves, changing the definition of what a library is and how it's used. Rader will be writing about the role of design and architecture in moving the future forward, specifically looking at the Hunt Library....

Silas Munro is the principal of From the Desk of, a graphic design studio based in Miami, Florida. He is currently Chair of the MFA Program in Graphic Design at Vermont College of Fine Arts. For the past five years, Munro has studied the concept of the alter ego, giving students the opportunity to designer their own alter ego based on fact and fiction. Munro wil be exploring how designers have deployed form and fiction inwardly to design what they know into someone that they want to know better: a potential future self....

Roger Manley is the Director of the Gregg Museum of Art + Design at NCSU. The Gregg's current exhibition, Art Without Artists, raises provocation questions about the criteria that makes an object art. Manley will be responding to this question and giving insight into the relationship between art, artists and the fictitious....

Stephen Killian is a junior in Architecture within the College of Design. As head organizer of the annual Halloween Bash, Killian created a rich story specifically designing every artifact to fit within the context of the theme – Apocalypse. His attention to the overarching narrative provoked the viewer to enter the reality he created. Killian will be writing about his process, highlighting every detail and logistical error he encountered and overcame, and how that contributed to the overall experience....

Ted Givens is a visionary, award-winning architect and founding partner at Hong Kong-based 10 Design. His firm was conceived as an environment that would allow for an intense focus on design and research. Givens will be writing about how rough visionary thoughts move into reality – tied to client and content....

Katherine Diuguid is an Assistant Professor of Art + Design in the College of Design at North Carolina State University. Along with Justin LeBlanc, she is the new faculty chair of Art 2 Wear. In this role, Diuguid and LeBlanc have made any changes for the Spring 2013 show, including devising an overarching there – Hypernatural.  Diuguid will be writing about this new theme and the future of Art 2 Wear as an experience in fashion and wearable art.  ...

/by Anna Bailer/ Environments can be comforting, provocative, or sometimes disturbing; all of which have different effects on the viewer. Being submerged in a new or different environment is an effective way to transform the reality of another person, or can prompt them to question the one they currently know. WE The designer of these environments has the ability to change a person’s life, just for a moment or possibly creating an experience that will stay with them forever. It’s up to the designer to decide what direction they would like to shift reality. Immersive design is the art of telling stories through spaces, allowing a viewer get lost in another world, either digitally or physically. These stories have the potential to become the reality of the person interacting with them. In 2007 a British designer named Alex McDowell coined the term “immersive design”, he wanted to put a name to the discipline that focuses on narratives and story telling through...

/by Jennifer Peeler/ Within my short lifetime I’ve had the privilege, as the daughter of an Air Force officer, to move, live and travel across the United States. I grew up a person without a place that defined home – I had many places, many identities from which to choose.  We moved back and forth between military bases and suburbs in seven states.  In between moves, we traveled to major cities as tourists and rural countrysides for family visits to my parents’ childhood homes.  My father is the son of two Southern school teachers who are the product of dairy farm owners and mill workers.  My mother was the first of her Appalachian family to go to college; her mother is a housekeeper and her father was a salesman and carpenter.  These rural roots have built my intuition and guided me to a deep love and understanding of rural life.  Clarity comes as I grow older; that, neither the rural world...

This summer I lost my way. I lost myself. I lost what I stand for. I was enclosed by the darkness and couldn’t seem to find my way out. Coming home healed me. Understanding who I am healed me. Finding peace healed me. Slowly I found my way back to the light, back to my faith, back to myself. this is my journey. I believe that what I give to the world is what it will have to keep of me. And I don’t have much, but I have my work. As an artist and a designer, I struggle to find my place, I struggle to matter. But I know that I’ve been given a gift, and I want to share it with others. Through my art I want to impact lives. I want to inspire someone, pierce their heart, or plant an idea in their head. Essentially, I want to improve, or shape, a person’s reality. Their life. And I want to do this through metaphor, through form,...

Melany Bates, Senior in Design Studies “It is the very aura of the disinterested, the noncommercial, bordering on the “otherworldly” that makes culture so attractive to corporations or the promotion of a political agenda. The cloak of culture protects them against public scrutiny of labor practices, health and safety of plants/products, environmental record, as well as attempts to influence public policy on taxes, trade, regulations, etc. We must fend off the takeover of culture, our turf, and its subjection to the business rationale-with its inevitable consequences of censorship and self-censorship. We have to fight against being made stooges in corporate and political strategies.” -Hans Haacke I tread down a steep slope while try to find a stable position on the idea of truth behind design. I am coaxed into believing only one side of local or global issues and trusting in the legitimacy of dynamic creations. Public opinion is shaped by the media, but then that public opinion affects what corporations and...

Grace Pledger, Senior in Graphic Design Although we might be tempted to think of it as a recent invention, future-casting is a new term for a very old practice. Man has always looked to the future and dreamed of what would come next. We create fantasies, fictions of what may come. Some of these fictions become realities and others do not. Some fantasies that were supposed to be fictional do not stay in the realm of the imagination; some well thought out predictions never quite reach reality. It was this fascinating look into how people in the past thought of the future that first drew me to the practice of future-casting. I found it entertaining to see what people in the past predicted would come true. Out of this simple entertainment came a more anthropological view that lead into my interest in future-casting today. It is difficult to say what will become a reality and what will stay a fiction in a...

Jennifer Peeler, Graduate Student in Architecture Is the largest divide in American politics a spatial one? URBAN to RURAL. One need look no further than the red and blue election maps that identify each county with its primary vote to see evidence of the divide - isn’t the contrast of the cities easy to pick out? The divide was not obvious until it was mapped, until a designer distilled the information. By simplifying the world into patterns we have revealed a hidden complexity in the socially dynamic relationship between urban and rural people. Recognizable patterns make connections between the seemingly disparate ideas of geography and voting. What happens when ideas become connected? New patterns and ideas emerge from the chaos of overlapping complexities. Can designers make those patterns reality? The city and the country no longer meet and overlap. What if they did? What if there was a place where the fabric of the city was interwoven with the landscape? What if the...

If you are interested in adding your voice to The Student Publication, there are several ways to contribute. You can contact our editors at design_studentpublication@ncsu.edu or use this form to contribute online now! [contact-form-7 id="753" title="Online Contribution"]...

Thanks to all who came out for the May 04 event at the Fishmarket. There's was lots of great comments and discussions. You can pre-order a copy of the Publication  ($15) which is due out in July, by emailing design_studentpublication@ncsu.edu today! We'll send you a Prospectus and an order card....

Come out to the Fish Market, this Friday May 4th (on the corner of Fayetteville and Hargett in downtown Raleigh) to see the hard work of the student publication class from this semester! Read/watch our visual essays and ideas in dialogue. Give us your thoughts about the show, about the topic of Vol 35, and what you would want to read about in the future!...

Technological developments make connectivity to people, information and services possible at almost any time. Despite the increased opportunity for  innovation and creativity, learning and adapting to these new situations can be disorienting as people struggle to stay up to date and familiar in the changing spaces of classrooms, hospitals, public spaces, and offices. Demands are placed on us all to use or participate in these systems proficiently. Accordingly, designers must generate new methods and ways of thinking that inform practice and address the complexity of these new conditions. How have emergent innovations—those that rise from the bottom rather than distributed top-down—affected design methods? In what ways have today’s methods adapted (or not) to current trends? When is a project that can continually be updated ‘finished’? How does a project scale across different media at different times? What boundaries of design are collapsing or combining? How has the role of the designer in collaborative processes affected how we think and operate?...

By Nicole Dotin {abstract} Nicole Dotin is a typeface designer and partner at the Process Type Foundry in Golden Valley, MN. She earned a Bachelor of Fine Arts in Art from the University of Minnesota, an Master of Fine Arts in Visual Studies from the Minneapolis College of Art and Design, and an MA in Typeface Design from the University of Reading in the UK. She initially worked as a professional graphic designer, and later taught typography at MCAD while working part-time at Process. Before heading to the UK for her MA in Typeface Design, Nicole initiated Process’ rural studio experiment, moving the foundry to a remote region of northern Minnesota for 6 months. Nicole’s first typeface, Elena,  was released in 2011. Nicole will be contributing an interview that addresses how her background has influenced her type design process and provides a glimpse into her different roles at Process Type Foundry. Nicole will discuss the creative process involved in the conception and production...

By Dr. Eve Edelstein {abstract}Dr. Eve Edelstein is a senior research specialist at the University of California, San Diego and an adjunct professor at the NewSchool of Architecture & Design in San Diego.  Edelstein has a doctorate in Neurophysiology from University College London, a Master of Architecture and a Bachelor of Arts in Anthropology from University of California, Berkeley. She has conducted research and provided clinical service at academic and medical centers in the UK and USA. As Principal Investigator for the AIA College of Fellows Latrobe 2005 Fellowship, she investigated the influence of light  on physiological health and human performance indicators, relating biomedical research to design recommendations for circadian lighting. Ongoing research at the University of California, San Diego is based within an immersive virtual reality CAVE, and explores neural bases for the cognitive mapping in real and virtual environments, visual attention to architectural elements, and the influence of acoustic environments on medical and medication error. Edelstein teaches undergraduate and...

Michael Carbaugh discusses in his concept map how graphic and communication designers need to respond to current cultural and technological changes. These changes foster new theories, new domains, and new skills in design practices. Carbaugh_FinalVisualEssay_Revised...

a visual essay by Dwight Davis Davis_VisualEssay_F_BLOG...