Why am I so grossed out?

During our in vitro meat/schema project last semester, I realized that the only things standing between consumers and in-vitro meat are their own opinions and preconceptions. Our ideas about in vitro meat are what gross us out, not necessarily the meat itself.

Using music as a schema, I decided to create a visualization for the meal experience, one that shows how a user’s opinions and expectations can dramatically affect the whole dining experience. If in-vitro meat and traditional meat end up tasting and behaving the same way, the only factor that would change the experience is what the individual brings to the table.