It’s funny how there can be over 500 people in one branch of your family and none of them  suggested changing a logo over the last 125 years (almost to the day, April 15th). The Clarendon typeface represents a historic and treasured symbol in my family, the first rice mill in Texas. My great great grandfather built the mill and chose the typeface for the rice bags. There is even a very old letterpress on the site! Almost all of the original machinery is still there, still working. At this point, regardless of how outdated the logo may be, I would never want them to change it (said by a designer HA!), just because something can be changed doesn’t mean it should be changed. I received a pillow made of a rice bag from the mill one Christmas, I will always have Clarendon and my family close by. Here is a picture of the logo: