Food Network’s Bev Weidner explores a profound question: “Cheese comes in slices, so why can’t peanut butter?” You can watch her carefully unpack this wicked problem here. Please also read the following comments — they had me rolling!
Similar to this “food hack” fail — what are some of the ways that designers try to hack all the wrong problems? Hacking is supposed to help optimize processes. In this scenario, however, making frozen peanut butter slices is clearly less optimal.
Does the time spent thinking about more effective ways to do something actually block our explorative nature and lead to aimless optimization?